LinkedIn is a social media platform that is largely used for business networking. LinkedIn has been embraced by marketers and sales organizations worldwide. With its continuous feature updates, LinkedIn is helping many B2B businesses connect with their audience. ‘How Sales Navigator Benefits Businesses’ is one of the rapidly used LinkedIn features.
A significant membership base on LinkedIn attracts marketers, according to the reports over 75 million businesses worldwide have LinkedIn accounts.”
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales platform dedicated for sales professionals to build and maintain a healthy relationship with buyers through virtual selling. You may connect with the appropriate decision-maker at the right moment with the aid of its robust set of search tools, enhanced visibility into extended networks, and tailored algorithms.
How Sales Navigator beneficial for Businesses?
- Sales: Navigator assist business professionals with these factors. These are:-
- Target: Sales navigator positively analyze people and companies that will fit for your services.
- Understand: Keep an eye out for important changes at target accounts, such as decision-makers moving jobs or indicators of buying intent, so you can size chances as they present themselves.
- Engage: Utilize LinkedIn’s extensive messaging and content-sharing features to connect and communicate with prospects in a setting that is suitable for business.
Here is our guide to maximize using Sales Navigator for beneficial business approach.
Priority Accounts
Users can now “Star” Accounts to have them shown as “priority accounts” on the Sales Navigator homepage by using the Priority Accounts functionality. Accounts can be “Starred” from either a saved account list or the account page. Users may quickly follow high-level account updates, such as headcount growth, employee count, open opportunities, and buyer intent, thanks to this.
New Search process
The upgraded new search interface is one of Sales Navigator’s most significant recent enhancements. The new, more efficient end-to-end search workflow offers new criteria like “Company headquarters” and “Team Link connections of” in addition to old favorites like “Connections of” and “Changed jobs in the previous 90 days,” and groups them naturally by type.
Alerts
There are 2 genre of alerts in Sales Navigator. In the first genre when you run advance search you can save search for both Leads and Accounts. After you click ‘Save Search’ you have the control like Sales Navigator to notify you through emails which fit your search results. You can also receive notifications never, daily, weekly or monthly.
In the 2nd type of genre your notifications will be based on Leads, and Shared Activity that will be visible to the homepage of Sales Navigator. Notifications included are ;
- Account Updates
- Account Growth
- Account Risk
- Career Change
- Lead News
- Lead Shares
- Lead Engagement
- Suggested Leads
- New Decision Makers
- Buyer Interest
- Shared Activity
- Updates from CRM Software
Account List Upload
Uploading a book of business can assist increase productivity and optimize workflows by reducing manual work and saving time. Sales Navigator is a tool that can help you do both. Company representatives will be better able to manage customer relationships (CRM), keep track of clients, and make financial and client-related choices if their books of business are kept up-to-date. Businesses generally use the addition of new customers to their list as a gauge of growth in addition to their current clientele.
Growth Insights
“Growth insights” which display on an Account Page are designed to help sellers understand the white/green space of an account, or in other words provide an insight on new opportunities or threats and highlight market opportunities.
LinkedIn Sales Navigator continues to upgrade its features that is beneficial for business organizations for better sales, target and better interaction with audience.
